Authenticity vs. Growth

Nowadays, I think a big problem in action sports is for companies to maintain their integrity while the industry picks up momentum and becomes more mainstream than it already is. The following video was a keynote address by Doug Palladini, VP of Marketing for Vans, at group Y’s Action Sports Conference 2010. I think he pretty much nailed it on the head in regards to how companies, endemic and non-endemic, can stay true to their brand and their fans while still focusing on the bottom line in a growing industry.

Action Sports Conference 2010: Doug Palladini – Vans from group Y on Vimeo.

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Authenticity vs. Growth